In my last post, I talked about the difference between marketing and advertising. Advertising is just one component of your marketing strategy. Your marketing strategy should contain an objective. For example, if you want to increase your sales by a
Everyone in business realizes the importance of marketing and advertising, but it is important to know the difference between the two. Marketing is basically your overall plan, on how you get your services or products known to your target market.
Clients often tell me that they don’t have time, to post comments on the different social media sites such as Twitter, Facebook or LinkedIn. Did you know website designers can set up the posts you make on your website or
Many times my clients tell me, that they are just too busy to put much thought into the kind of posts they should make on their website / blogs or social media pages. At Close to the Sky, we take
As often is the case, once a website is up and running, we tend to pat ourselves on the back, and move on to other parts of running our business. It is important to post fresh and interesting material on
If your website was built some time ago, it may not have the best security levels. Often, due to poor maintenance, lack of security upgrade patches, a website can become compromised. I have started to build websites using WordPress since
One of the biggest issues facing the small entrepreneur, is how to work smart. This can be achieved by making the first gigantic step to hiring an employee, or to making use of temporary workers. A close mentor of mine,
Very often, the initial success an entrepreneur achieves, can prevent them from creating more business, since they are so busy. He or she can become so involved in the every day operations of the business, that they no longer see