One key thing I often notice is that once a website is launched it is left to its own devices. Whether you designed the website on your own, or hired a web designer, you need to keep the material fresh
Today’s consumers are much much more savvy, and are ready to fast-forward through commercials in order to get back to their favourite television show. They also don’t hesitate to throw out promotional pieces in the trash, hit the delete button
Is your Site Responsive? In Part I, of Why Revamp Your Website?, we talked about some of the downsides of not updating your website such as not providing updates on your current products and services, as well as security vulnerabilities
It is easy to let certain things slip, while you go through your day, attending to the more immediate demands of your business. One thing business owners tend to neglect is their website. There is a lot of enthusiasm when
Some of the marketing greats from another era, would easily have understood Content Marketing. One example is August Oetker, who as early as 1891, sold small packages of his Backin baking powder to households with recipes printed on the back.
Advertising has been used for many years to spread the word about certain products or services. Today we hear a lot about Content Marketing. But what is it exactly? Content marketing is a way for you to provide potential clients
Lately, clients have been asking me about Landing Pages. So what exactly is a landing page? A landing page is a standalone webpage which is separate from your main website. For marketing purposes, it is usually designed to focus on
Everyone in business realizes the importance of marketing and advertising, but it is important to know the difference between the two. Marketing is basically your overall plan, on how you get your services or products known to your target market.
Clients often tell me that they don’t have time, to post comments on the different social media sites such as Twitter, Facebook or LinkedIn. Did you know website designers can set up the posts you make on your website or
Many times my clients tell me, that they are just too busy to put much thought into the kind of posts they should make on their website / blogs or social media pages. At Close to the Sky, we take