Is your Site Responsive? In Part I, of Why Revamp Your Website?, we talked about some of the downsides of not updating your website such as not providing updates on your current products and services, as well as security vulnerabilities resulting from old html code.
Another solid reason for updating or revamping your website is to make sure that your website is compatible with mobile devices, such as cellular phones and tablets. This is known as responsive, which means that a website has been designed to automatically adapt its layout and formatting to suit the screen size for all desktop browsers, tablets, smartphones and other mobile devices.
Did you know that as of April 21st, Google will start rewarding websites which are responsive, with better ranking? A non “responsive” website will be ranked lower in search results, than one that has been optimized to accommodate all screen sizes.
Quote from Google: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”