Lately, clients have been asking me about Landing Pages. So what exactly is a landing page?
A landing page is a standalone webpage which is separate from your main website. For marketing purposes, it is usually designed to focus on one single goal in mind. It is a page upon a visitor first lands.
There are two kinds of landing pages:
- Click through
- Lead generation
- With Click through – a visitor lands on a page which lets him or her know about a specific product or service. If interested, the visitor can click on a link that takes them to an e-commerce site or a registration page.
- In the case of lead generation, the focus is on collecting data about the visitor. In exchange for the visitor providing their information, a gift could be provided, such as a booklet about a product or service, free trial, contest entry, future notification of an event or a new product.