Ready To Have Visitors Arrive on Your Landing Page?
Ready To Have Visitors Arrive on Your Landing Page?

Lately, clients have been asking me about Landing Pages. So what exactly is a landing page?

A landing page is a standalone webpage which is separate from your main website. For marketing purposes, it is usually designed to focus on one single goal in mind. It is a page upon a visitor first lands.

There are two kinds of landing pages:

  • Click through
  • Lead generation
  1. With Click through – a visitor lands on a page which lets him or her know about a specific product or service. If interested, the visitor can click on a link that takes them to an e-commerce site or a registration page.
  2. In the case of lead generation, the focus is on collecting data about the visitor. In exchange for the visitor providing their information, a gift could be provided, such as a booklet about a product or service, free trial, contest entry, future notification of an event or a new product.
What is a Landing Page?
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