illustration of a bar graphEveryone in business realizes the importance of marketing and advertising, but it is important to know the difference between the two.

Marketing is basically your overall plan, on how you get your services or products known to your target market.

Advertising on the other hand, is actually just one facet of your marketing plan.

For your Marketing Plan, you should  consider the following:

  1. What is your marketing objective?
  2. How do you want to achieve this goal?
  3. What type of marketing methods do you plan to use, to reach your goal, and identify which ones are most suitable to reach your target audience.
  4.  A good rule of thumb is to make all advertising you do, measurable.

In my next post, I will go over some of the different marketing methods you can use, and identify which ones are most appropriate to choose for your business.

What is the difference between Marketing and Advertising?
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