One key thing I often notice is that once a website is launched it is left to its own devices. Whether you designed the website on your own, or hired a web designer, you need to keep the material fresh and new. This can be done with what is called a hybrid website, which is a combination of a traditional website and a blog.
Posting Blogs on your website regularly will keep your website dynamic.
One main challenge however, is finding the time to post to all the different social media platforms out there. I recently learned about a new tool to accomplish this, and I am looking at how it will fit the needs for my own website, and for my clients’ websites.