business man giving presentationToday’s consumers are much much more savvy, and are ready to fast-forward through commercials in order to get back to their favourite television show. They also don’t hesitate to throw out promotional pieces in the trash, hit the delete button on unsolicited email, and use commercial free radio to avoid the endless bombardment of advertising.

Nowadays, buyers want to be given a good solid reason to make their purchase. The internet is a great resource, for researching just about anything, so it is important that your website and the postings you make to social media sites, provide useful and practical information about the goods and services you offer.

The demise of advertisements
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