Advertising has been used for many years to spread the word about certain products or services. Today we hear a lot about Content Marketing. But what is it exactly?
Content marketing is a way for you to provide potential clients with relevant and valuable information. A few examples would be via the use of Social Media, articles on your website, e-newsletters, e-mail marketing, relevant RSS feeds, online videos and podcasts.
If done properly, this information will not only attract potential customers, but will bring you customers who will decide to purchase your goods or services.