In my last post, I talked about the difference between marketing and advertising. Advertising is just one component of your marketing strategy. Your marketing strategy should contain an objective. For example, if you want to increase your sales by a certain amount, what do you need to do to accomplish this? Once you come up with a number, it is important to write down your goal, so that you can later determine whether your strategy worked the way you expected.
Here are some key marketing methods on how to reach your market:
- printed media
- press releases
- social media
- radio and / or television